Post by account_disabled on Dec 30, 2023 3:16:57 GMT
Heard of them before, but you don't know what they're supposed to be for. Then you are exactly right here. In this article I explain what pillar pages are and how they benefit your website. It's best to start with the question of “what”. What is a Pillar Page? A pillar page is a page on your website that goes in-depth about a specific topic. “Neil, what does that mean?” Let me briefly explain this in more detail. I'll now use my blog as an example. I write articles on the topics of: SEO , email automation , content marketing, paid advertising and other topics.
pasted image Many of these articles fall under the scope of digital marketing , but can be categorized into subtopics. Many of my articles are on the subject of email marketing, others are on the subject of Facebook philippines photo editor advertising, and others are on the subject of content marketing. So what does this have to do with pillar pages? A pillar page summarizes content under a specific topic, in a category. So I could set up a pillar page for Facebook advertising, another for content marketing, and another for email automation. Here is a graphic from HubSpot : pasted image Don’t let the term “cluster content” confuse you. Cluster content is secondary topics that orbit the main topic like satellites. If I have a pillar page about email marketing , a cluster of content could talk about how to get more subscribers.
The memory of a new purchase When you purchase a product, you sometimes receive an email with immediately after purchase. This is because many customers still have the brand fresh in their minds immediately after purchasing. However, many companies are too impatient and send the email far too early, exactly when the customer has not yet responded, and then do not follow up again. If your emails are too general and stale, you might be better off waiting a little longer before reminding your customers to purchase again. (It all depends on how often the customer uses your product.) Here's an email from Sephora. It is tailored to the customer and tailored to the last purchase : Another good example comes from Clinique. Data and statistics show that women shop online more often than men, so the company would likely be less successful by emailing the man. It immediately sends the reminder to the woman to buy the new shaving foam . Hire is the email : The product is for men, but the advertising is clearly aimed at women, who often buy their beauty products online. We miss you! Another good example aimed at bargain hunters comes from Starbucks.
pasted image Many of these articles fall under the scope of digital marketing , but can be categorized into subtopics. Many of my articles are on the subject of email marketing, others are on the subject of Facebook philippines photo editor advertising, and others are on the subject of content marketing. So what does this have to do with pillar pages? A pillar page summarizes content under a specific topic, in a category. So I could set up a pillar page for Facebook advertising, another for content marketing, and another for email automation. Here is a graphic from HubSpot : pasted image Don’t let the term “cluster content” confuse you. Cluster content is secondary topics that orbit the main topic like satellites. If I have a pillar page about email marketing , a cluster of content could talk about how to get more subscribers.
The memory of a new purchase When you purchase a product, you sometimes receive an email with immediately after purchase. This is because many customers still have the brand fresh in their minds immediately after purchasing. However, many companies are too impatient and send the email far too early, exactly when the customer has not yet responded, and then do not follow up again. If your emails are too general and stale, you might be better off waiting a little longer before reminding your customers to purchase again. (It all depends on how often the customer uses your product.) Here's an email from Sephora. It is tailored to the customer and tailored to the last purchase : Another good example comes from Clinique. Data and statistics show that women shop online more often than men, so the company would likely be less successful by emailing the man. It immediately sends the reminder to the woman to buy the new shaving foam . Hire is the email : The product is for men, but the advertising is clearly aimed at women, who often buy their beauty products online. We miss you! Another good example aimed at bargain hunters comes from Starbucks.